If selling online proves difficult, you have to take a look at your business with a different perspective. You could be doing a lot of things wrong or you are missing out on one important thing. Take a step back and use a different set of eyes. The realization you’ll have can trigger the change you need to start selling more.
One of the reasons people have a hard time making a sale is the difficulty to convince visitors to try the product. It’s hard to make the transition from being a casual web surfer to an interested and potential customer. It doesn’t help that websites are too salesy and in-your-face when it comes to promoting the products.
Customers don’t like this. They get uncomfortable when someone is making a hard sell. And, sadly, this is what many online store owners are having problems with. They think that to make a sale, they need to sell hard. It’s not always the case anymore.
There is one thing that can help you increase conversions and get more sales without annoying customers: a landing page.
What Is A Landing Page?
Unbounce defines a landing page as a “standalone web page distinct from your main website” that has a single objective. A landing page will help you accomplish your business’ main goal, which is to generate a lead or make a sale. There are 2 basic types of landing pages: click through and lead generation (also known as lead capture).
Why Do You Need A Landing Page?
A landing page is a useful tool to generate leads because it’s laser-focused. It helps casual visitors know who you are and what you have to offer without all the clutter. Many websites, despite having great design and amazing products, fail at getting the attention of visitors because they have a lot of distraction. Someone who doesn’t know who you are may have a difficult time trying to distinguish you from other websites.
They won’t spend time trying to figure out who you are. If they can’t identify who you are, they’ll leave. This is what a landing page can solve. Since landing pages have one central message, they are effective in educating potential customers. Those who don’t know how to sell online need to start with focusing on creating a good landing page.
Don’t Settle For Just One Landing Page
In case you already have one, create more. The more landing pages you have, the better results you will have.The findings showed that the quantity of landing pages have a direct result on lead generation.
Data showed that companies that created between 10 and 15 landing pages experienced a 55 percent increase in leads. That means more landing pages will improve lead generation.
Having more than one landing page gives you the opportunity to convert more visitors to potential customers. The reasoning is simple. More landing pages give your business more exposure. If these pages make it to the search results, the possibility of having more visitors increases because there are multiple entry points for your business.
It also allows for more variety. Having different landing pages will give your business a varied look. This can trigger interest in customers and eliminates any risk of looking dull.
Multiple landing pages will also give you the opportunity to segment your target matter. This will help you identify different target markets and determine products that will best suit them. Having different versions of landing pages will help you establish and nurture a relationship with different groups of consumers. You will have the opportunity to introduce your product and show them what they can benefit from that.
Tips on Effective Creating Landing Pages
It’s crucial that you identify your audience first. Know what their motivations and red buttons are. This information will help you when designing the page and writing the copy.
Make sure that your landing pages are highly targeted. Remember, they must be free from clutter, so you can swiftly guide visitors in the direction you want. Create a consistent experience so they won’t get confused once they go to your main website. Be mindful of the elements you use. Make sure that they are uniform so your audience can form a strong idea of your brand in their minds. This will come very handy later on when they go shopping again.
Be clear with your message and make sure that it catches their attention. Write exceptional headlines and choose the right words in your copy. Don’t use fluff. Get to the point immediately and do not bore them. Write briefly. Most people don’t like reading all the way down to the bottom of the screen.
State your message in the first few sentences. You may only have a few seconds to plead your case, so don’t hold off on that. The quicker you can deliver your message, the better.
Using landing pages will help you sell. Those who are struggling with effective ways on how to sell online need to consider this. A landing page will help you make a sale without selling.