Websites are dispensable for spearheading your marketing strategies. There’s no point of developing new products if you can’t get the message out to the buying public. Websites are an integral part of your business promotion over the Internet, hence, you should and must take into account to create an outstanding browsing experience for users extending your services to the people out there. For that, you need to present your site in such a way that users come back again.
UI and UX are two broad terms for defining the websites scenario. They are two faces of the same coin. UI defines the design of your site whereas, UX is about how easily and effectively users browse the site. Lacking in one would ultimately result in the loss of another, therefore, you have to consider both the technicalities if you want higher conversion rates. Both of these factors are needed for improving the website.
There are number factors that contribute to improving UI/UX. Here are some of the techniques.
Content is capable of holding the users and makes them stick to the site for a longer period of time. You can attract customers through good and sound content. Content marketing is a realistic approach for getting the message out and is in aligned with the outlook of the website. The first thing users do after landing on the site is to look for information and check on the services and if you have enchanting content, you can hold their attention. However, keep the content precise and succinct so that it is easy for users to stay on the site. Content has the capability to influence users to go for the services.
2. Padded Block links:
Links are inline by default meaning that their clickable area depends on the width and height of the text. You have observed that in some articles there are some external links referring to other sites, that can be increased for drawing higher conversion rates. You can do this by simply adding padding and also converting the links into a block element. The larger the clickable area is, the easier it is to click on the link as you have enhanced the visibility.
You can use the following code:
3. Eliminate site errors:
It is the most annoying message that is displayed when users search for a particular website. Nobody likes this kind of welcome message (404 Not Found Error). It impacts the users to such an extent that they look for other alternatives and vows to never come back. These broken links can hamper user experience and can be quite frustrating.
Therefore, it is recommended to thoroughly analyze your site to ensure that there is no broken link or any kind of bugs. If users face this kind of issue, then you are at loss.
4. The White space significance:
We need space in everything and so do Websites, too. White space is the space between elements of a website. It could be anything like text, button, navigation bar and so on. White space defines the relationship between different elements of the website. It enhances the outlook of the site making it more welcoming. These elements play a crucial role in holding users for longer and giving you the desired traffic.
As you can see that the text looks presentable and is perspicuous. We can easily tell which heading belongs to which piece of text and can see the separate sections clearly. If you haven’t used white space, then you can improve it by increasing the white space between each section.
5. Auto-focus on input:
Google is the best example of sites that use auto-focus on input. Every time you type on Google, it gives you a list of the suggestions. Your site could have the same functionality like you could have search forms or input forms inviting users to come and try your service. You may consider automatically focusing the user’s cursor on the input field whenever website loads. This not only creates a good user experience but makes your site faster.
You could use the following code:
Your form code would look like this:
Now, every time the page loads, the text file “form-field” will automatically be selected and is ready for execution.
The end note:
Deploying the above-mentioned suggestions can help you to improve UI/UX of your site, thereby, escalating the conversion rate. These techniques will surely bring more and more prospects of your site exceeding user expectation.